E-commerce
E-commerce
Friends or Friends
The best part of my career thus far. Friends or Friends was an online plant shop that debuted to a 20k customer waitlist. I founded this company with the mission to make botany more accessible to all and that we did. By the 9th month in business, FoF was at £1m in revenue— placing it in the top 1% for shops launched on Shopify in 2020.
Naja.co
A lingerie company with a charitable mission. Each piece was created to empower women from concept to garment. The goal of the company was to employ single mothers in Colombia whilst challenging the standard of beauty in the western gaze. We accomplished this through crafting a persona for the Naja customer that was rebellious and kind. I began work at Naja as a social media manager in 2014 and last worked with them in 2020.
Casablanca Market
Casablanca Market is a wholeseller with an Amazon storefront and an e commerce website. This woman founded business was looking for a content strategy that turned browsers into purchases. I consulted with them, helped them find their ideal customer, found ad placement with ultimate returns and produced content for their visual collateral as well as email campaigns.